Keeping Up with Kimberly! May 2012

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Kindle Freebie! Pick up and share this witty title FREE at Amazon.com from May 2-6th! Just Click Here, and share with a friend. A is for Author Author Tee - only $12! Order Your Own TODAY! Call For Submissions Now accepting submissions for the anthology,  After You've Done All You Can,  with an anticipated release date of July 2012.  This is a great opportunity to build and/or expand your readership! Get full submission details here, and don't forget to share and tweet! You can be featured in my next newsletter! Submit your info and excerpt to my  Facebook Page Inbox  to be considered - and don't forget to like my page while you are there. Just Click Here! "Like" My Page Enjoyed this newsletter? Please share it!  Just scroll to the top and click on one (or all) of the handy "share" links. Thank You! Keeping up with Kimberly - 5/12 Can you believe it's May 2012 already! Are you on track to reach your goals for the year? As for me, I am diligently pressing toward mine.  Things are quite busy, and I am ever grateful for your readership and support.  Thank You! I'm currently working on my next novel release - A Fool and Her Honey - sharing the love lives of four different women who vow to never again play the fool for love. This novel is taking me on quite a ride as I collect a few heartfelt stories from a few phenomenal women (and men) who have given me permission to loosely base my characters and their experiences from their actual lives. I can't thank them enough!  Pray that I finish it on time and look for its release in the upcoming months! Branding Your Book Featuring Pam Perry For my fellow authors, I want to share this incredible article I came across the other day by Book Marketing Expert - Pam Perry.  She shares her wisdom on how you can succeed at consistently branding yourself and your work, a very important part of book marketing.  Just click the link below.  Thanks for sharing Pam! What to do Daily, Weekly and Monthly to Brand Your Book Available Intern Position Seeking a well-rounded student or passionate aspiring author who can benefit from gaining literary industry knowledge as an intern.  If this is you,  please send a letter of interest stating your qualifications,  and a resume to kimberly@kimberlytmatthews.com. Desired candidates should be highly interested in all things literary, computer and social media savvy, possess excellent written and verbal communication,  time management and organization skills.  Only serious candidates need apply. Are you in need of author services such as editing, formatting, ebook cover design and/or marketing tools? Just click the link below for affordable help! Affordable Author Services Are you in need of a fantastic forum and safe place where you can ask questions about publishing and marketing, and collaborate with other authors?  Just click the link below! The Author's Marketing Arsenal Looking for a Good Read? Take Your Pick! Titles by Kimberly T. Matthews - $2.99 - $7.99 Point and click to have your pick!

Enjoy my blog?  Read it on your Kindle! Just click below.

What to Do Daily, Weekly and Monthly to Brand Your Book

While I'm working on my next novel - here is an article by book marketing expert Pam Perry.

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Most authors will not become millionaires unless they have multiple works or multiple streams of income that can keep their income level consistent. Otherwise, they will not be able to give up their “day jobs.”

But there are ways to build momentum, expand your platform and solidify your brand so you are successful. Most authors tell me, “I don’t have time” or “I don’t know what to next” or “I hit a brick wall – and I can’t seem to get motivated to market anymore.”

You can market yourself every day just by doing these things. When I coach clients, these are the things I tell them to do on an ongoing basis:

Monthly

• Attend a writers meeting or critique group.
• Ask for reviews or endorsements from those you’ve given “comp” copies too.
• Attend a civic organization and tell the members what you do.
• Read trade publications like Writer’s Digest or The Writer.
• Take a teleclass or attend another type of live internet event.
• Look for contests you can enter or awards you can nominate yourself for.
• Create a YouTube video message or be a guest on a local cable show.
• Hold or plan a teleseminar.
• Update your media list & research for new ones to add.
• Invite a media person you’ve admired to lunch.
• Participate at an event by speaking, presenting or teaching.
• Write articles and submit to article directories.
• Post reviews of other books you’ve read on Amazon.
• Write and post press releases.
• Write and pitch feature stories to the media.
• Create and distribute an online or direct mail newsletter.
• Reach out to bloggers and see if you can do a “blog tour” with them.
• Meet with your advisors, mentors or “master mind” partners.
• Add additional information to your website or blogsite (i.e. a blog article, a link).
• Keep in touch with key bookstores that are selling your books.
• Email mini-courses to those who sign up via an Eblast that you send out.
• Manage back end tasks such as customer support, accounting, sales, etc.
• Look for easier ways to do business. Ask others what systems they use.

Weekly

• Give someone you meet one of your books and follow up in 30 days.
• Visit an online forum and participate or get some PR coaching.
• Look for new articles to read on internet marketing and joint ventures (Google).
• Listen to podcasts (look for the topic of interest online in a podcast directory).
• Send an eblast to your email list – giving them a tip or link to blog post you found helpful.
• Mail a handwritten note or postcard to someone you met in person or connect with online.
• Post to your blog & add a new feature to “amp” it up (get cues from other blogs).
• Drop postcards or bookmarks at places where you regularly go – bookstores, libraries, hair salons, cleaners, restaurants, coffee shops.
• Update your website or blogsite by adding current “media hits” and interviews.
• Send an email to someone online you would like to connect with.
• Interact with a “group” on Facebook or LinkedIn.
• Get to know the key authors / leaders in your field. Follow their blogs or Google them to see what they are up to.
• Keep track of your stats on your website, blogs and Ezine opens.
• Do at least one blog talk show or at the very least call-in to one.
• Post a bulletin on your MySpace or Facebook and add some new blogs.

Daily

• Write. Write. Write. That’s your main job. Content is king!
• Read some trade pubs or read magazines in your niche.
• Comment on someone else’s blog.
• Make a phone call to a media outlet you’d like to be featured on.
• Read the daily newspapers looking for topics you can comment on.
• Scan columns by the regular columnists and give feedback their blogs.
• Add friends to your Facebook, MySpace, LinkedIn accounts.
• Follow someone new on Twitter or Shelfari.
• Add people to your database that you meet or have not been in touch with (with permission).
• Add an automatic signature to all the emails your answer.
• Twitter by sending a link to your blog, or a favorite blog, or a free report they can download.
• Participate in message boards, chat group or yahoo groups that are industry related. This helps to increase exposure and give your information to stay on the cutting-edge.

For a creative writer and author, time is managed with calendars – not with clocks. What you are doing is leaving a virtual “footprint” everywhere you go – online and offline. These elements can be implemented with little or no outside help.

If implemented correctly and consistently, these mini-marketing tactics can help revolutionize your ministry or business in no time. By continually branding yourself with the key message of your platform, people will come to you for information and expertise.

Remember to have a marketing mindset and let people know why they should buy your book (mention the benefits of what the book will do for them.) Keep the main thing “the main thing” – focus on changing lives and making an impact for the Kingdom.

Building solid relationships is critical at every stage of branding. Don’t expect instant results though. Trust is the basis of all relationships. Trust is never freely given – trust is earned. Demonstrate your solid commitment and be willing to stay the course.

Enjoy my blog?  Read it on your Kindle! Just click below.

Ministry marketing pioneer, Social media strategist and PR Coach Pam Perry helps African American Christian authors garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of “Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry.” For a free MP3 of “What Every Author Should Know,” go to [http://www.PamPerryPR.com]http://www.PamPerryPR.com. She’s also the creator of the ChocolatePagesNetwork, a social network for Christian authors and the Chocolate Pages Show on Blogtalkradio. She offers free help at her blogsite: http://www.MinistryMarketingSolutions.com with her podcasts, Ezines and teleclasses.

Article Source: [http://EzineArticles.com/?What-to-Do-Daily,-Weekly-and-Monthly-to-Brand-Your-Book&id=5232314] What to Do Daily, Weekly and Monthly to Brand Your Book

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