Monday, December 3, 2012

How to Add Color to Your Writing and Gain Readers


Guest post by Brenda Foster Love

As an Author, crafting a story takes more than colorful words, metaphors, and memorable characters. There are elements that must stand out so the reader takes on the role of heroin, vixen, or fussy house wife. There are many important high-lights to a story, but one stands out more than most. Readers want to be “where it’s at.” They want to be part of the action, drama, or suspense. If you’re from L.A. what do you know about the street culture of Philly? Growing up in rural Kansas offers little in dressing up a girl from Harlem. The back roads of Alabama have nothing to convey about the mean streets of Detroit.

How do you describe a city’s sky-line if all you've known are the smoky mountains of the Carolinas? Southern fried steak is all American, but describing how aunt Honey prepared it inside her country kitchen will certainly contrast to how Mrs. Millie cooks steak at her Manhattan loft.

The point is readers enjoy local color which describes a place they know and love. While it’s not totally necessary to write about your home town, your niche market would be more interested in what you have to say about their world. Romance writers are actually moving to the Midwest because according to research, that’s where Romance readership is at its highest. I write romance, but I am not moving to Omaha Nebraska! There are plenty of love stories to be found in the swamps of Florida. Local color provides the setting, backdrop, and connection to a story read by people who can relate. This is the magic key to book sales.

There is a community of readers outside your door where local color promotes author/reader relationships and sustainability as you continue to churn out stories among the people who surround you. On the flip side, for people who only get to experience other worlds through reading books, as an author, research your setting thoroughly so you may take them there.

Give readers some local color and it will be returned to you ten-fold. I think local color is the best marketing approach for books and authors. Also, think about local color the next time you experience writer’s block. Peeping out the window gets a story flowing. Even if it’s just about butterflies!   

Outside your door lies a world of fiction. 

Brenda Foster has written three full length novels. A Beautiful Life is her first novella. She currently resides in sunny Jacksonville, Florida with her saucy husband, feisty Macaw bird, and moody Shi Tzu. She's always at work on her next heart-pounding story. 
http://brendalfoster.webs.com/



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Kimberly T. Matthews

"I knew exactly how many condoms were left in his gym bag, in a little black box, wrapped in gold foil. Seven. Each time I randomly checked for no other reason besides I knew they existed, there'd always been seven. So I was taken aback that morning when I went to do his laundry, peeked in the box and only found three..."
 Lisa from - "Lisa's Dress" 
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5 comments:

Anonymous said...

I agree that local color adds much to a story. I also think readers like to learn something when they read fiction. A story set in Florida could teach this western Canadian a lot about that corner of the world.

Anonymous said...

Hi emandyves. Florida offers plenty of local color with its thick History and Romantic past. There's a gazillion things to write about, but my favorite is love stories!

Sonia G Medeiros said...

Excellent points. I like adding local color to my work. I write dark and contemporary fantasy but it still works.

Anonymous said...

Seems interesting, Sonia. Especially dark fantasy! ;)

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