The market for ebooks is rapidly growing and most traditional publishers are already publishing ebooks, but self-publishers need to take the initiative to get their books into ebook format and promote them. If you aren't already convinced, here are a few more reasons why your books should be available for the most popular ebook reading devices:
1. Keep up with the Competition
You are at a disadvantage if competing books are in ebook format and yours are not.
2. Profits
Profits per book may be higher, depending on how much profit you make on your printed books. For example, self-published authors can earn a 70% royalty on ebooks priced between $2.99 and $9.99 on the Kindle store. And simply having your books available in the ebookstores may give you more exposure to potential customers and increase sales.
3. Cross Promotional Opportunities
If you sell other books, products or services, publishing ebooks is a good promotional tool. For example, an inexpensive ebook can be used to showcase your expertise and get customers interested in your other products. Novelists can promote their other books. Be sure to include your website address and information about your other products in your Kindle book. (Barnes & Noble does not allow self-promotional links in their ebooks.)
4. Flexibility and Market Testing
Many ebooks are simply electronic versions of printed books, but there are other options. If you have written a fairly long nonfiction book, consider breaking it into several logical segments to sell in ebook format. Or publish new content that's too short for printed books. Ebooks are also ideal for short fiction works such as novellas or collections of short stories.
5. Speed and Cost
Many authors are choosing to publish ebooks and bypass printed books completely. Ebooks are usually faster and cheaper to produce, depending on whether you hire out the production or do it yourself.
Contrary to some advice I have seen online, ebooks do need a good cover. Consumers still judge books by their covers, and an amateurish looking cover tends to make them question the value of the content. It is generally easier and less expensive to have ebook covers produced than print book covers.
Many ebooks are simply electronic versions of printed books, but there are other options. If you have written a fairly long nonfiction book, consider breaking it into several logical segments to sell in ebook format. Or publish new content that's too short for printed books. Ebooks are also ideal for short fiction works such as novellas or collections of short stories.
5. Speed and Cost
Many authors are choosing to publish ebooks and bypass printed books completely. Ebooks are usually faster and cheaper to produce, depending on whether you hire out the production or do it yourself.
Contrary to some advice I have seen online, ebooks do need a good cover. Consumers still judge books by their covers, and an amateurish looking cover tends to make them question the value of the content. It is generally easier and less expensive to have ebook covers produced than print book covers.
Need help getting there? Consider using my reasonably priced consulting services.
Article from The Savvy Book Marketer
Article from The Savvy Book Marketer
2 comments:
All I can say to that is Amen! Just tweeted it.
Thanks for sharing Chicki! You are the ebook QUEEN! :-)
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